Alerion Partners Makes Investment In ScentAir Technologies

CHARLOTTE, NC - ScentAir Technologies, Inc., the leading provider of scent branding solutions for retailers and brand marketers announced today that Connecticut based venture capital firm Alerion Partners had made a significant investment in the company.

ScentAir also announced that along with the investment Managing Partners Bruce Failing and Norman Tsang would both join ScentAir's Board of Directors. Mr. Failing and Mr. Tsang join the board along with newly appointed member William Boyd, former CEO of Muzak LLC, the well known environmental music provider, Bob Nourse, founder and former CEO of specialty retailer The Bombay Company, and Bob Nakasone, former CEO of the Toys R Us retail chain.

Alerion's Bruce Failing commented, "We're extremely enthusiastic about our investment in ScentAir. The company is extremely well positioned to take advantage of the emerging environmental branding movement."

"We're very pleased to be working with Alerion Partners says board member Bob Nourse. Alerion's investment comes as ScentAir is working with a number of major retailers on the implementation of scent branding programs. Their proven track record with companies focused on the retail marketplace will be extremely valuable to ScentAir and their investment will allow the company to expand its management team, continue with product development and build on the great work that's been done up until now."

ScentAir Technologies Inc, founded in 2000, is the leading provider of aroma marketing solutions for brands and retailers. ScentAir enables businesses to create a unique in-store experience by engaging memory and emotions through patented scent delivery systems. Proven to enhance the appeal of any environment, these pioneering scent machines can be customized to reflect even the most challenging environment or brand. ScentAir is a privately held company located in Charlotte, NC.

For additional information contact Murray Dameron at 704-504-2320.