ScentAir Provides Scent For Premiere Of "Charlie And The Chocolate Factory"

CHARLOTTE, NC - ScentAir Technologies Inc, the world's leading provider of retail and special event scent delivery systems, is making the premier of Warner Brothers' newest film "Charlie and the Chocolate Factory" something special. The July 10th world premiere at Mann's Chinese Theatre in Hollywood will have an extra kick, thanks to ScentAir and an enticing chocolate aroma.

Using its patented ScentWave delivery system, ScentAir is providing a custom chocolate aroma for the special event, which will bring the imaginary chocolate factory to life. Guests will be transported aromatically to Willy Wonka's factory during the opening festivities and the actual film screening. Select theatres throughout the country will be using the special scent as part of their premieres as well.

"Hollywood is all about bringing an imaginary time and place to life," said David Van Epps, ScentAir's CEO and president. "The sense of smell is the strongest of the five human senses. We are influencing that sense and using it to create a unique experience for movie-goers."

To create such a reality, ScentAir is working with Scentevents, a Scott Roeb company based in Los Angeles. The two companies have joined forces before, together scenting a variety of special events, including the premier of the Tom Cruise movie "The Last Samurai." ScentAir and Scentevents work with movie producers, party planners, high-end event coordinators and publicists to creatively develop a solution for a wide variety of scent needs.

"Researchers all over the world are concluding that scent is a much stronger motivator than ever before imagined," said Van Epps. "ScentAir is harnessing that power and putting it to use in all sorts of situations. Our customers are using scent for applications in retail, healthcare, entertainment and education. Our business is based on conclusive research and boils down to a very simple statement: Scent creates an experience and a reality like nothing else can."

ScentAir Technologies Inc, founded in 2000, is the leading provider of aroma marketing solutions for brands and retailers. ScentAir enables businesses to create a unique in-store experience by engaging memory and emotions through patented scent delivery systems. Proven to enhance the appeal of any environment, these pioneering scent machines can be customized to reflect even the most challenging environment or brand. ScentAir is a privately held company located in Charlotte, NC.

For additional information contact Murray Dameron at 704-504-2320.