ScentAir Signs Partnership Agreement with Global Sensory Branding Leader DMX
January 27, 2009
ScentAir Technologies, Inc., the leading global provider of scent delivery solutions for businesses, signed a multiyear distribution agreement with sensory branding leader DMX Inc. of Austin, Texas.
As part of the agreement, ScentAir will provide DMX with its complete line of commercial scenting solutions for private-label distribution. DMX will use ScentAir's product line to augment the scent component of its multisensory branding capabilities and add value to customer campaigns through access to the broadest range of scent delivery systems in the industry. Through DMX, ScentAir gains a new global distribution channel and immediate reach into previously untapped markets.
"This is a great opportunity for ScentAir to grow and introduce our scent solutions to new markets and new customers," said Tom Conroy, CEO of ScentAir. "We believe the combination of ScentAir's world-class scent solutions with DMX's global reach and commitment to leadership in the multisensory branding industry will help strengthen ScentAir's leading position in the scent marketing industry."
The partnership between ScentAir and DMX will enhance the global sales and marketing capabilities of both companies. ScentAir will gain access to DMX's sales team and national installation and service network, increasing the scope of its scent marketing capabilities, while DMX will benefit from ScentAir's range of scent delivery systems, scalable operations and production capabilities.
"Scent is a very powerful marketing tool because it is directly tied with emotion and can have a significant impact on brand loyalty," said Paul Stone, President of DMX. "Scent marketing is a core component of our multisensory branding services, and we are excited to now offer our customers the highest quality and broadest selection of scent solutions through ScentAir."
This announcement comes on the heels of the recent merger between ScentAir and scent communications company EnviroScent, the current source of scent solutions for DMX. Together, ScentAir and EnviroScent will serve as the exclusive scent providers for DMX.
For more information contact Murray Dameron, Director of Marketing at ScentAir, at 704.504.2320.
