Aroma Marketing Helps Homebuilders Attract Buyers

CHARLOTTE, NC - Aroma marketing is sweeping the retail industry as brand marketers are discovering the strong role scent can play in their efforts to attract new customers. The new trend in marketing has shown equally promising results in the homebuyers market. Offered by ScentAir, the leading provider of scent branding solutions, aroma marketing is now emerging in real estate as builders look for ways to differentiate their homes.

Leading builders including DR Horton, and K. Hovnanian Homes are seeing the impact aroma marketing can have. "Obviously we have people in and out of our model homes all the time," said Stephanie Powell, marketing manager for K Hovnanian. "We have never had a reaction like this. The aroma is incredible and homebuyers are commenting immediately when they walk in the door. Our customers love it!"

Using fragrance to enhance the appeal of a home is certainly not a new trend. Real Estate agents have long suggested that sellers bake cookies before showing their homes. Now, using ScentAir's patented fragrance system, home marketers have a practical solution that creates a warm and inviting atmosphere in their model homes.

"We wanted our model homes to not only look inviting, but also smell inviting," said Demi Clark, marketing manager for DR Horton. "We tried everything from the "plug-in" type units to sprays and potpourri. We just couldn't find a quality fragrance and they required constant attention. Nothing worked well until we found ScentAir."

"Homebuilders are discovering the importance of scent in the home buying experience," said David Van Epps, ScentAir's president and CEO. "ScentAir is allowing builders to create signature scents that homebuyers will remember and associate with their communities. They're creating unique atmospheres for their customers and are seeing fantastic results."

ScentAir Technologies Inc, founded in 2000, is the leading provider of aroma marketing solutions for brands and retailers. ScentAir enables businesses to create a unique in-store experience by engaging memory and emotions through patented scent delivery systems. Proven to enhance the appeal of any environment, these pioneering scent machines can be customized to reflect even the most challenging environment or brand. ScentAir is a privately held company located in Charlotte, NC.

For additional information contact Murray Dameron at 704-504-2320.