Scent 101

Did you know that there are over 1,000 different kinds of "smellers" in your nose?

That means we have the ability to smell and differentiate thousands and thousands of aromas.

It all starts in the brain with the limbic system. Interestingly enough, that's the part of the brain that governs emotion.

Here's how it works: Your 1,000+ olfactory receptors smell the aroma. They transmit a message to your brain (the limbic system), which catalogues it and determines what to do with it. That is when your brain decides what you just smelled. And because our sense of smell is handled by the same part of the brain that handles memory and emotion, our sense of smell and our memories and emotions are inextricably linked. That's why a smell can take us back to a time and place in our past, and it can motivate us to action.

We often take it for granted, but our sense of smell is helping us live our lives every day. Smell can alert us, entice us, relax us - even prod us. Researcher Dr. Alan Hirsch (1991) says even "concentrations so weak that they are below the threshold of consciousness, still affect peoples' moods subconsciously."

Studies are being done around the world about the relationship between our sense of smell and the emotion, memories and actions it causes. And the results are fascinating.

According to the Sense of Smell Institute, "The sense of smell helps us respond to those we meet, can influence our mood, how long we stay in a room, who we talk to and who we want to see again." The Institute has been studying our olfactory physiology since 1981. They even have Nobel Prize winners working on it!

Other studies, like a report in the Journal of Marketing (Spangenberg, Crowley and Henderson, 1996) found that scents or aromas in the retail environment "improve a customer's perception of the store, the environment and the products; and makes the customer want to revisit the store to buy something."

That's where ScentAir comes in. We harness that power - the power of emotion linked with smell - and put it to work for your business.

We've helped our clients create special environments (like the Rocky Mountains in the middle of an Orlando, FL summer), fix problems (like making a greasy restaurant smell fresh and clean), sample fragrances (by wafting custom scents for patrons to enjoy and purchase), and sell more product...from coffee to clothes and speakers to shoes.

We've helped our clients create special environments (like the Rocky Mountains in the middle of an Orlando, FL summer), fix problems (like making a greasy restaurant smell fresh and clean), sample fragrances (by wafting custom scents for patrons to enjoy and purchase), and sell more product...from coffee to clothes and speakers to shoes.

The powerful brands of tomorrow will be the ones that make their story live in their customers' minds. They will create a brand experience that extends the traditional paradigm of sight and sound. They will immerse their customers in an environment that appeals to multiple senses and transforms them physically, mentally and spiritually. A true sensory experience.

We can develop any fragrance or combination of fragrances, and we can put it to work for you. Isn't it time you considered what the power of scent can do for your business?