Scent Marketing

The sense of smell is the strongest of all human senses and the closest sense linked to memory. Every day we encounter aromas that have a powerful influence on our emotions, our moods and ultimately our behavior.

Scent marketing is sweeping the retail industry as brand marketers are discovering the strong role scent can play in their efforts to distinguish their brand and connect with customers in a powerful way.

Aromas trigger memories. Memories influence emotions. Emotions set moods. And moods dictate reaction. It's a powerful reality - a reality we make work for clients everyday.