The science of olfaction is an active, exciting field. A modern era of study exploded following the 2004 Nobel Prize awards to Richard Axel and Linda Buck for their groundbreaking work on the sense of smell.
Coincidentally, ScentAir was founded shortly thereafter! There are all kinds of facts and data on the power of the sense of smell and how it can help shape your customer experience.
Did you know...
Scent is the closest sense linked to memory.
No two people smell the same odor the same way.
Our sense of smell is so powerful that when you smell the scent of a skunk, you are only smelling 0.000,000,000,000,71 of an ounce of scent.
The average person is able to recognize over 10,000 scents.
Our sense of smell is responsible for 80% of what we taste.
Tests show a 40% improvement in our mood when exposed to a pleasant fragrance.
Everyone has their own unique odor identity or smell "fingerprint."
A woman's sense of smell is keener than a man's.
Our sense of smell is at work even when we are sleeping.
The sense of smell is the first sense developed in the womb.
We recall what we see with 40% accuracy after one month. We remember what we smell with 60% accuracy after one year.
75% of our emotions can be generated by scent in a given day.
These facts will ensure that your A-game is on at your next boardroom meeting or cocktail party. You know, just in case a heavy game of Trivial Pursuit breaks out.
|Analysis of Autobiographical Memories Triggered by Olfactory...||Anomalies in Cognition: Olfactory Memory|
|Brand Sense: Building Brands with Sensory Experiences||Congruency of Scent and Music as a Driver of In-Store Evaluations...|
|Effects of Gender-Congruent Ambient Scent on Approach...||Emotional Responses to Pleasant and Unpleasant Olfactory...|
|It's Beginning to Smell (and Sound) a Lot Like Christmas||Making Scents: Aromatic Output for Human-Computer Interaction|
|Odor-associative Learning and Emotion||Odor-evoked Autobiographical Memories|
|Olfaction, Emotion and the Amygdala||Scents and Sensitivity|
|The Use of Olfaction to Improve Indoor Air Quality|
|Monell Chemical Senses Center|
|Sense of Smell Institute|
|Smell & Taste Treatment and Research Foundation|
|Dr. Rachel Herz - Brown University|
|Dr. Alan Hirsch - Smell & Taste Treatment and Research Foundation|
|Eric R. Spangenberg, Ph.D. - Washington State University|
|Dr. Gerald Zaltman - Harvard Business School|