Challenge
Since Hugo Boss opened its doors, the fashion retailer has been synonymous with style and innovation. Executives were in need of a subtle solution that would extend their brand while speaking to their sense of design and luxury. They realized a signature fragrance would create a unique and memorable shopping experience for their customers.

Solution
Hugo Boss’s use a signature fragrance created by ScentAir throughout their stores. The smooth, woody scents compliment the minimalist design approach of their stores and create an atmosphere that sings of luxury and sophistication. The use of scent is delivering on Hugo Boss’s commitment to lead the way in the fashion retail industry.