Amazon and Whole Foods Know the Importance of Customer Experience
As 21st century marketers, we have the advantage of learning from our contemporaries in real-time. There’s no shortage of businesses to stalk and marketing gurus to follow. With so much activity, it’s hard to catch (and analyze) every move in the business. But when industry leaders make a big move, it’s time to pull out our note-taking apps!
Enter: Amazon. The behemoth started as a simple online book retailer. Today, they’re changing retail both on and offline. How? Two years ago, Amazon acquired Whole Foods. Since the acquisition, Amazon has implemented initiatives that take the customer experience at Whole Foods to new heights. So, what can we learn from the marriage of Amazon and Whole Foods?
The Best Customer Experience Tool You’re Not Utilizing
What’s the most underutilized resource a business has access to?
Their employees.
Every day, company executives spend thousands on research and robust management information systems. They toil over data and spend even more on initiatives that may or may not work.
But the truth is, there’s a robust knowledge bank sitting just feet away. Your employees have a wealth of targeted, specific knowledge about your organization. There are many areas in which they could provide invaluable feedback. But one of the most impactful is customer experience.
Coffee Bean Myth
Have you ever taken a stroll through the fragrance section in an upscale department store?
You may have noticed dishes of coffee beans strategically placed around the department. If you asked, the clerk would tell you the coffee beans are there to “cleanse your palate” between smelling fragrances. And the coffee bean myth is propagated again.
The idea that your nose can become confused by too many fragrances is one that concerns many fragrance retailers. And fragrance retailers who have just discovered scent marketing wonder what value it can offer their business. But can our senses really become muddled by too many fragrances?
Bring Home the Secret of the Best Smelling Brands in the World
Have you ever walked into a store, a hotel lobby, or even past a boutique and thought “wow, it smells incredible in here”?
Yeah, we have too. But we’ll let you in on a little secret.
That amazing smell was no accident. For decades, businesses have been using scent marketing to brand their companies and make better connections with customers. And that’s where we come in. For the past 20 years, ScentAir has been helping businesses harness the power of scent. It’s been a rewarding experience. And we’ve been fortunate enough to get to work with some of the world’s most recognizable brands.
Boost Patient Engagement
Looking for a way to squeeze more out of your healthcare marketing budget? Increasing your patient engagement can supercharge your healthcare marketing strategy.
How? Increased engagement keeps your brand top-of-mind and is shown to raise overall patient satisfaction. And let’s face it, satisfied patients become loyal patients who are more likely to recommend your practice to their friends and family. So, you get more repeat business and more referrals, making it easier to reach your financial goals.
And the best news?
It doesn’t have to be hard.
Everything You Need to Know About the Antibacterial Properties of Fragrance Oils
We can all agree that air quality is important.
When you’re running a business, safety should always be your number one priority. You may not be in the health business, but you want to promote wellness within your organization. Taking proper environmental health precautions benefit your staff, customers, and you.
Developing a Brand Scent: Fragrance Curation with ScentAir
Big work projects can be a nightmare. Especially projects that impact many departments.
As far as office projects go, scent marketing sounds like a pretty fun undertaking. But the project of integrating scent marketing into your business can get convoluted quickly.
What starts out as an off-handed conversation around a board room about how scent marketing can be beneficial to the business, turns into a multi-department project with a handful of outside contractors and a jungle of paperwork.
Scent Marketing Heightens Casino Gaming
If there’s one industry that knows the power of activating human senses,
it’s the gaming industry. The flashing lights and pulsating sounds keep players captivated in an echo chamber of stimuli. But until recently, casinos were failing to harness the power of scent.What is scent marketing? The simple definition
Scent marketing is truly a marketing effort.
It’s about branding, image, and customer experiences. And like any good marketing initiative, there’s strategy involved to help you reach your goals.
Hotel Revenue Management Secrets
Does your left hand know what your right hand is doing?
If you’re running a hotel or resort and your revenue manager isn’t sharing information with your marketer, you may not be making the most of all the data you have available.
Whether they know it or not, your revenue manager is sitting on valuable information that can inform your marketing efforts.
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