11 Workout Trends to Boost Gym Membership in 2019

5 Minute Read

Ever feel that your gym offerings need a little refresh?

The new year is the perfect time to reassess your facility’s offerings. Reports are in on what workouts are trending with consumers in 2019. New (and old) members flock to the gym to work on their new year’s resolutions. Why not surprise them with some new services?

Even better? Keeping your facility’s services fresh will encourage brand loyalty and can help reduce cancelations as the new year wanes. If you’re looking to elevate your gym branding, scent marketing can take your facility’s brand to the next level. Likewise, incorporate these 11 workout trends at your facility to drive interest in your brand and boost gym membership in 2019.WorkoutTrendstoBoostMembership

Group Training

Ah, an oldie, but a goodie. Group training, or fitness classes, have been on the radar for a long time. Interest in classes has ebbed and flowed over the years. But group training has reemerged as a very popular training choice.

Members of all fitness levels can enjoy group training. Classes make various workout types more accessible and meet the varying needs and interests of members. From boot camps to dance-based classes, there’s something out there for everyone.

Adding a group training schedule to your facility can help diversify your gym. Classes can help attract a new segment of members and keep current members engaged. If your facility already offers group training, adding in a few new classes to your schedule can help keep things interesting.

High-Intensity Interval Training 

Since 2014 HIIT has been dominating the fitness space. And it’s still going strong in popularity. Though HIIT can pose an increased risk of injury, the benefit of a quick, effective workout keeps busy gym members flocking to facilities that offer it.

There are many ways you can incorporate HIIT into your facility’s offerings. From group classes to personalized HIIT sessions with a trainer. The key is finding a way to integrate the training style into what you already offer.

Fitness Programs for Older Adults 

Think young adults should be your target age demographic? Think again. According to Census.gov, 20% of the U.S. population will be 65 or older by the year 2030. That’s an increase from just 13% of the population in 2010.

Beyond being a huge segment of the population, the Baby Boomer generation represents a greater shift in aging in America. People are living and working longer. The need for older populations to stay at the top of their game is greater than ever. And they have the disposable income to invest in their fitness routines.

In our youth-obsessed culture, meeting the needs of older adults can allow you to give back to a population that’s likely underserved. Plus, you can capitalize on a niche with little competition.

Bodyweight Training 

Bodyweight training has been on the rise in popularity for the past several years. This functional style of exercise takes away the barrier to entry that weights pose to a resistance training program. Pumping iron can be intimidating for some gym-goers. Women are often especially averse to weight training for fear of getting “bulky.”

Bodyweight training programs can allow you to help members who may not feel comfortable with resistance training. And possibly warm them to the idea of weight training down the road.

Yoga

Despite a dip in consumer interest in 2009, yoga has remained a beloved part of the fitness scene with many devotees. Classes can focus on relaxation and mental clarity. Or they can be more physically challenging. Hot yoga—where yoga is practiced in a warm space—is popular among the yogi crowd. While niche classes that combine yoga practice with other forms of exercise are also a popular option.

There are many different styles of yoga out there. Capitalize on this trend by choosing yoga practices that compliment your current offerings.

Personal Training

Personal training services have continually ranked among the top trends in the fitness industry. And it’s clear why. Personalized instruction makes it easy to address a member's unique needs and challenges. Plus, direct guidance can keep members training safely during strenuous workouts.

Keeping personal trainers on staff has been a cornerstone of the fitness business model. To up your facility’s personal training game, staff your facility with qualified trainers. Standards for professionalism are increasing in the fitness industry. Qualified personal trainers will provide extra value to members. And closing more consultations will be easier.

Functional Fitness Training

We all want to live our best lives. A great way to do that is by maintaining or improving the operations we do every day. Functional fitness training homes in on the building blocks of our movements. The focus is on strength, endurance, balance, and coordination. This helps to improve our effectiveness in everyday life.

Functional training often goes hand in hand with fitness programs for older adults. But everyone can benefit from functional training. From busy parents chasing around toddlers and hauling groceries to active employees who work on their feet.

Functional fitness training offers you a great way to help your members get results that make an impact on their lives. Many people don’t make the connection between what they are doing in the gym and how they move about their lives. Educate members on the benefits of functional fitness training. Then offer them the tools and resources to get the most out of their workout.

Health and Wellness Coaching

Fitness is more than a physical game. It’s a mental challenge too. Many people struggle to overcome old habits and find a way to integrate new behaviors into their lifestyle. Health and wellness coaching provide techniques to make creating change easier. It can also form a framework of support while members work toward their goals.

A facility that offers health and wellness coaching can better help their members get measurable results. Better results for your members mean increased positive associations with your brand. This can further help establish your facility as the place to go for real results.

Outdoor Activities

The key to mixing things up is thinking outside the box. In this case, outside the gym. Consumer interest in outdoor activities like group walks, biking, and hiking continue to remain high. Excursions vary in length and are often held in public spaces like parks.

How can you apply this trend to your facility? You’re running a gym after all.

Be the resource that brings like-minded people together. Organize group excursions that focus on the exercise in the activity, rather than the leisure. You can even offer instructor lead excursions that integrate other workout types into the activity.

Small Group Personal Training

Personal training can be highly effective. But not all members can afford the expense of a personal trainer. Those new to the fitness world may benefit from more personalized service. Small group personal training makes the guidance of a trainer more accessible to everyone. Up to five members take part in the session and share in the financial expense.

This egalitarian system of personal training creates an environment that is more approachable for new members. Offering more training options to fit various budgets creates a less intimidating space.

Post-Rehabilitation Classes

Fitness is integral to our health. The tie between fitness and health is most obvious in outpatient rehabilitation facilities. Patients gain greater mobility and regain strength as they recover. Many patients suffering from chronic health conditions could benefit from further exercise after completing their prescribed rehabilitation.

Post-rehabilitation classes can help members with specific health needs increase their strength and endurance in a less intimidating space. Plus offering post-rehab fitness options can help you build relationships within the medical community in your area.

Investing in programs and services backed by customer interest can keep your facility relevant. Not only can you better fill the needs of members, but you can also bring in financial returns.

Which of this year’s fitness trends can you integrate into your facility? Tag us on social media and let us know.

If you found this blog post helpful, spread the word by emailing it to a friend, or sharing it on Facebook, LinkedIn or Twitter.

 

Citation
Thompson, W. R. (2018). Worldwide Survey Of Fitness Trends For 2019.  ACSMʼs Health & Fitness Journal,22(6). doi:10.1249/fit.0000000000000438 

contact

3810 Shutterfly Rd.

Charlotte, NC 28217

p: +1.704.504.2320

Click here to contact us

connect with us

send us a note

contact us

© 2018 ScentAir. All rights reserved.