Top 7 Fitness Business Trends of 2019

4 Minute Read

Running a business in the fitness industry is a lot like tightrope walking. It’s a balance of staying abreast of industry best practice, while navigating consumer interest to keep clients walking in the door.  

Industry trends should inform how you run your fitness-based business. When you know your clients—and potential clients—concerns, you can better market your business. And that leads to more opportunities to increase your facility’s revenue.2019FitnessTrends

But there’s more to keeping up with fitness trends than scanning social media for trending workouts. 

It all starts with knowing the current data. Here’s a list of 7 fitness business trends of 2019 that you can use to stimulate growth, improve your brand image, and, ultimately, increase your revenue. And if branding your facility is on your to-do list in 2019, check out this video.

Wearable Technology and Mobile Exercise Apps

Your competition isn’t just the gym down the road anymore. Technology has enabled consumers to have more control over their workouts, meaning they have more choices. "At home” fitness offerings are more effective than ever before.  

Instead of seeing technology as another objection to overcome, bring apps and devices into the conversation. An app can’t replace a facility or proprietary workout. There’s room for you and an app in your member’s workout routine. It’s all about finding a balance of strategies that work for each client.

Employing Certified Fitness Professionals 

When they said, “walk the walk,” the fitness industry heard the call. Well trained and knowledgeable trainers have gone from desirable to the new norm. Considering how closely fitness runs to our health, it makes sense that more regulation and an emphasis on certification would follow.  

The National Commission for Certifying Agencies have accredited more certification programs, making it easier to staff your facility with certified trainersMaintaining a well-trained staff, while an investment, is a value-add for your facility. Members will have greater trust and confidence in your team. Creating more trust can be the difference between sealing the deal and losing the sale. 

Exercise Is Medicine 

Have you ever wished the medical community would take exercise more seriously? The American Medical Association has teamed up with the American College of Sports Medicine to create Exercise Is Medicine. According to their website, EIM’s goal is to assess and counsel patients on their fitness levels and refer them to local resources for additional fitness related guidance.  

Partnering with the medical professionals in your area can offer increased exposure of your business. It can also be a great way for your facility to be a part of the community at large. Interested in getting involved? Check out their page for exercise professionals to find out more.

Mobility/Myofascial Devices 

As a fitness pro, you know the importance of recovery. But many members leave the gym without taking advantage of a cool-down. Nor do they address the imbalances their workout causes in their body.  

The popularity of myofascial and mobility devices has been on the rise since 2016. These tools help relieve muscle tightness and increase circulation. They also help ease the body back into normal activity after a workout. Work the use of foam rollers or other myofascial devices into you client's cooldown where appropriate. Offering well-rounded services is another way to add value to your member’s experience.

Worksite Health Promotion and Workplace Well-being Programs 

Many employers are taking initiatives to help their employees reap the benefits of regular exercise. Research shows that staying active mitigates an employee’s cost to their employer. Insurance costs, sick time and general productivity take a hit when employees neglect their health. With so much at stake, what company wouldn’t want to offer their employees opportunities to improve their fitness?  

Some companies have on-site facilities. But several employers partner with local gyms to offer well-being programs to their employees. You can generate more revenue and meet your membership goals by reaching out to local companies. Meet them where they're at with plans tailored to meet their needs. 

Outcome Measurements 

There’s nothing that sales and marketing people love more than data. But we’re not the only ones. Clients want to see measurable results from their efforts. Add even more value to your services by offering clients progress tracking resources.  

Technology has made goal tracking simple and accessible. So, help your clients define their goals and find a tool to track their progress. Or, better yet, you can track and report their progress for them. Being your client’s fitness tracker will help deepen your client-trainer relationship.  

Licensure for Fitness Professionals 

If you thought certification was the ultimate in professionalism, the fitness industry has upped its standards again. Since 2018, a trend has emerged calling for stricter regulation on the fitness profession. In the future, trainers may be required to hold licensure like a nurse, physical therapist, or dietician.  

No regulations are in place yet. But preparing for the potential change in licensure requirements may save you time and hassle in the future.   

How will the fitness industry trends of 2019 effect your gym or facility? And how will you use the trends to get more out of your marketing strategy? Tag us on social media and let us know. 

Did you find this blog post helpful? If so, spread the word by emailing it to a friend, or sharing it on Facebook, LinkedIn or Twitter.

  

Citation
Thompson, W. R. (2018). Worldwide Survey Of Fitness Trends For 2019. ACSMʼs Health & Fitness Journal,22(6). doi:10.1249/fit.0000000000000438 

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