Consider This

We interact with the world around us using only our five senses. Truly remarkable experiences include all of them: sight, sound, touch, taste and even smell. If your brand marketing is appealing to some but not all of the senses, then there’s a great opportunity for you to take advantage of scent marketing benefits.

Did You Know...

82% of consumers would spend more time in a place that was pleasantly scented 

59% of consumers would spend more money in a place that was pleasantly scented

63% of consumers have chosen one store over another due to a stores pleasant scent

We are 100x more likely to remember what they smell 

We recall scents with a 65% accuracy after a year

75% of the emotions we generate are from scent

40% improvement in mood when exposed to scent

Restaurant scenting can increase linger time 15%

Stores increased coffee sales 55% with coffee scents


Cheatsheet

Nobel Prize Scent Research 

The science of olfaction is an active, exciting field. A modern era of research on the impact of scents exploded following the 2004 Nobel Prize awards to Richard Axel and Linda Buck for their groundbreaking work on the sense of smell. There are all kinds of facts and data on the power of the olfactory system and how it can help shape your customer experience.

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