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The Influence Of Scent
Is A Scientific Fact
Is A Scientific Fact
82% of consumers would spend more time in a businessthat was pleasantly scented.
Consider This
We interact with the world around us using only our five senses. Truly remarkable experiences include all of them: sight, sound, touch, taste, and even smell. If your brand marketing is appealing to some but not all of the senses, then there’s a great opportunity for you to take advantage of scent marketing benefits.
Did You Know...
82% of consumers would spend more time in a place that was pleasantly scented
59% of consumers would spend more money in a place that was pleasantly scented
63% of consumers have chosen one store over another due to a store's pleasant scent
We are 100x more likely to remember what we smell
We recall scents with a 65% accuracy after a year
75% of the emotions we generate are from scent
40% improvement in mood when exposed to scent
Restaurant scenting can increase linger time 15%
Stores increased coffee sales 55% with coffee scents
Nobel Prize Scent Research
The science of olfaction is an active, exciting field. A modern era of research on the impact of scents exploded following the 2004 Nobel Prize awards to Richard Axel and Linda Buck for their groundbreaking work on the sense of smell. There are all kinds of facts and data on the power of the olfactory system and how it can help shape your customer experience.send us a note
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