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ScentAir Launches New Ecommerce Site for Home Use
Charlotte, NC: ScentAir, the global leader in scent marketing, announced today the launch of their first home fragrance line and eCommerce website, ScentAirHome.com. Consumers can now bring home the power of ScentAir's commercial-grade fragrance technology via the ScentAir® Essence, the first consumer home fragrance diffuser in ScentAir’s continually growing line of scent systems. More
ScentAir Introduces ScentDirect Connect
Connected devices aren’t just in your pocket and living room anymore. ScentAir recently launched the second in its line of cloud-connected systems, ScentDirect Connect. Designed to fragrance both larger and smaller spaces, the ScentDirect Connect system will allow businesses of all scales to enjoy the convenience, peace of mind and control of a cloud-connected scent marketing solution.
Scent Marketing Leader ScentAir® Acquires ScentHD™
Earlier this year, ScentAir announced their launch into the home marketing with their new line, ScentAir Home. In less than a year, the ScentAir Home line is growing with the acquisition of ScentHD, a subsidiary of Enviroscent, Inc. Now ScentAir will be able to directly offer their exclusive scents to more home fragrance users.
ScentAir Expands into the Japanese Market
ScentAir is heading to Japan. Furthering their ever-growing global reach, ScentAir recently announced it has expanded operations into the Japanese market. Based out of Tokyo, the new ScentAir offices will serve the entire country and will enable ScentAir to work directly with exciting Japanese brands.
As Seen in The Wall Street Journal: Why Does the Holiday Inn Smell Like Musk
CLICK TO VIEW THE ORIGINAL ARTICLE ON THE WALL STREET JOURNAL >>
Budget hotel chains, emulating luxury brands, are adopting signature scents to create memorable experiences; ‘Essence de Sofitel’What does a cheap hotel smell like? These days, it may be notes of jasmine mixed with wood and honeysuckle.
Luxury hotels have scented lobbies, hallways and other public spaces with carefully crafted perfumes for several years to create a memorable brand image and stealthily calm guests as they arrive. Now budget chains are spritzing, too. Hotels have arguably never paid so much attention to how they smell, employing expert “noses” from leading perfume makers to entice travelers with just the right amount of sandalwood.
Scents on a plane: Why the aviation industry is waking up to fragrance
CLICK TO VIEW THE ORIGINAL ARTICLE ON CNN >>
(CNN) — Ever walked past the open door of a bakery, caught the scent of warm cinnamon rolls, and been transported back to your mother's kitchen?
Our sense of smell is remarkable, and can easily trigger memories and emotions. Recognizing the power of our sniffers, businesses are starting to add a special aroma to their brands.
Airlines are capitalizing on this olfactory opportunity, and many are beginning to utilize scents on-board.
Among others, Singapore Airlines, All Nippon Airways and Turkish Airlines use fragrances to enhance the passenger experience, from scented towels to an almost imperceptible, pleasing perfume in the cabin.
The sweet smell of successful marketing using scents on "The List"
CLICK TO VIEW THE VIDEO SEGMENT AND ORIGINAL ARTICLE AT THE LIST >>
Scent marketing techniques are leaving their smells everywhere and while you open your nostrils you're also opening your wallet. How does it all work? Kristina Guerrero and ScentAir’s Kristen Payne have sniffed around and have everything you need to know about scent marketing.
Best Scent Marketing Companies - ScentAir Featured on MSNBC "Your Business"
On July 16, ScentAir was featured on MSNBC's Your Business. The segment shares how ScentAir works with businesses to make customer experiences richer, more meaningful and enjoyable and how scent marketing can ultimately have a real effect on boosting profits.
ScentAir, Global Scent Marketing Leader, Acquires Brandaroma
CHARLOTTE, N.C. -- ScentAir, the global leader in scent marketing, has acquired Brandaroma, a significant player in the fast-growing market for ambient scent marketing solutions. Brandaroma has major operations throughout Asia, with particular strength in Hong Kong, Macau, Mainland China and Australia, as well as in the United Kingdom and the United States. In the US, Brandaroma's scent services are marketed under the AromaSys brand name.
ScentAir Executives Speak About Scent Marketing & Customer Experience on "Innovation Navigation" Podcast
Professor David Robertson, Host of Wharton Business Radio’s weekly podcast “Innovation Navigation”, speaks with ScentAir executives Mark Schmidt and Ed Burke about scent marketing and its impact on the customer experience.
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