• As Seen in The Wall Street Journal: Why Does the Holiday Inn Smell Like Musk

    CLICK TO VIEW THE ORIGINAL ARTICLE ON THE WALL STREET JOURNAL >>

    Budget hotel chains, emulating luxury brands, are adopting signature scents to create memorable experiences; ‘Essence de Sofitel’

    What does a cheap hotel smell like? These days, it may be notes of jasmine mixed with wood and honeysuckle.

    Luxury hotels have scented lobbies, hallways and other public spaces with carefully crafted perfumes for several years to create a memorable brand image and stealthily calm guests as they arrive. Now budget chains are spritzing, too. Hotels have arguably never paid so much attention to how they smell, employing expert “noses” from leading perfume makers to entice travelers with just the right amount of sandalwood.

  • Scents on a plane: Why the aviation industry is waking up to fragrance

    CLICK TO VIEW THE ORIGINAL ARTICLE ON CNN >>

    (CNN) —  Ever walked past the open door of a bakery, caught the scent of warm cinnamon rolls, and been transported back to your mother's kitchen?

    Our sense of smell is remarkable, and can easily trigger memories and emotions. Recognizing the power of our sniffers, businesses are starting to add a special aroma to their brands.

    Airlines are capitalizing on this olfactory opportunity, and many are beginning to utilize scents on-board.

    Among others, Singapore Airlines, All Nippon Airways and Turkish Airlines use fragrances to enhance the passenger experience, from scented towels to an almost imperceptible, pleasing perfume in the cabin.

  • The sweet smell of successful marketing using scents on "The List"

    CLICK TO VIEW THE VIDEO SEGMENT AND ORIGINAL ARTICLE AT THE LIST >> 

    Scent marketing techniques are leaving their smells everywhere and while you open your nostrils you're also opening your wallet. How does it all work? Kristina Guerrero and ScentAir’s Kristen Payne have sniffed around and have everything you need to know about scent marketing.

  • Best Scent Marketing Companies - ScentAir Featured on MSNBC "Your Business"

    On July 16, ScentAir was featured on MSNBC's Your Business. The segment shares how ScentAir works with businesses to make customer experiences richer, more meaningful and enjoyable and how scent marketing can ultimately have a real effect on boosting profits.

  • ScentAir, Global Scent Marketing Leader, Acquires Brandaroma

    CHARLOTTE, N.C. -- ScentAir, the global leader in scent marketing, has acquired Brandaroma, a significant player in the fast-growing market for ambient scent marketing solutions. Brandaroma has major operations throughout Asia, with particular strength in Hong Kong, Macau, Mainland China and Australia, as well as in the United Kingdom and the United States. In the US, Brandaroma's scent services are marketed under the AromaSys brand name.

  • ScentAir Executives Speak About Scent Marketing & Customer Experience on "Innovation Navigation" Podcast

    Professor David Robertson, Host of Wharton Business Radio’s weekly podcast “Innovation Navigation”, speaks with ScentAir executives Mark Schmidt and Ed Burke about scent marketing and its impact on the customer experience.

  • ScentAir Spotlight in Charlotte Magazine

    View Original Article in Charlotte Magazine >>

    MEKENZIE LOLI

    AS YOU WALK into the lobby of the Westin in uptown, you step into a world manufactured for your pleasure and convenience. 

    The lobby is bathed in light, thanks to floor-to-ceiling glass walls on either side. A crystal-and-stainless steel chandelier the width of the center hallway hangs overhead. Soft music usually plays in the background; unsightly wires are stowed away. And it smells nice. You might not notice it immediately, but the Westin’s signature scent—a blend of white tea, cedar, and vanilla—has been pumping through the air vents all day.

  • ScentAir is Enjoying the Sweet Smell of International Success

    ScentAir is building a fast-growing overseas business reaching to Hong Kong and beyond

    Original Charlotte Business Journal Article

    Excellence in International Trade: ScentAir

    ScentAir is enjoying the sweet smell of international success.

    Hoteliers, retailers, apartment building developers and entertainment venue operators have long paid attention to how their stores, lobbies and performance halls looked to visitors. Now they’ve added smell to the offerings. Most turn to Charlotte-based ScentAir, a pioneer in the delivery of scent impressions.

    pioneer of smell impressions

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