ProSource, a member of Luxury Product Group’s network of showrooms, is dedicated to surpassing their customer expectations throughout their showrooms. By utilizing the power of scent marketing, they provide an environment that both enhances their overall showroom luxury, and reduces clients decision making stress levels.
Challenge:
ProSource was confident that its home improvement showrooms engaged all of its customers’ senses—except for smell. Searching for a scenting solution, they experimented with oil diffusers and other devices, but found nothing to be easily manageable or replicable across locations. Many scent products were confusing, complicated, and inconsistent.
ProSource wanted to find a way to create an enjoyable, stress-free ambiance for clients, while subtly imparting a luxury feel. The desired solution also needed to be low-maintenance and consistent across all five of their locations.
Solution:
ScentAir consulted with ProSource to first understand their business challenges. Together a relaxing Bamboo Tea scent solution was selected for its engaging, luxurious, yet subtle feel. Using the multievent setting features of the ScentDirect and ScentWave delivery systems, ProSource was able to customize their scent intensity to perfectly enhance both small and larger showroom spaces. Thus ensuring a cohesive customer experience that requires very little ongoing work or maintenance—allowing employees to remain focused on the needs of their showroom customers.
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